The number of brands selling direct-to-consumer has been on the rise in recent years, partly due to the pandemic (we explored this topic in a previous insights blog), and social platform selling provides yet another opportunity to engage with consumers directly and build relationships. Consumer product discovery was otherwise limited to wandering the shopping aisles or flicking through the new Argos catalogue!Ī lot has changed since then – with product discovery being one of the core reason consumers, particularly Gen-Z, use social media, and brands like Little Moon, and even fish and chip shops coming to our attention via TikTok trends. ![]() When I was growing up, if a brand wanted to shout about where you might have seen their products before, the phrase ‘As Seen On TV’ would be plastered over packaging and in its print adverts too.
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